SEO blog with expert advice about rank tracking and keyword research. Find the latest news and ideas on long-tail SEO, SERP analysis, CPC and paid ads optimization, and tons more.
Used right, long-tail keywords can help you bypass competition, win featured snippets, and deliver not just traffic, but actual paying customers. Here is how.
From creating new pages to optimizing old ones, search intent is at the heart of your SEO effort. Read this guide to master it for your next SEO campaign.
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.
While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.