How to track keyword rankings: tracking organic results and SERP features in Google, Bing, YouTube, localized SE, SERP fluctuations, and tons more of useful features to track ranks correctly.
A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google.
So, after reading this post, you'll learn how to:
1. Maintain control over the ranking pages and their order
2. Make the most of Google SERP features
3. Influence the content of the ranking pages
4. Get your branded keywords on Google SERPs
Here is our overview of top link-building tools for link prospecting, influencer research, digital marketing and PR, email search and outreach campaigns.