Link building has never been so challenging and contradicting as it is today.
- You need backlinks to make your site rank.
- You fear of wrong backlinks that put your site at risk of Google's penalty.
To keep your link-building effective yet penalty safe, you need to instantly identify and neutralize any harmful links in your profile.
Back in 2017, Google Lens and Pinterest Lens were launched. Around the same time, ASOS Style Match application was brought to life. Differing in the offered functionality, those apps had a major common feature. They allowed users to snap or upload an image of an object and get the info about it or recommendations on similar objects.
All those apps played a bet on visual search. And it appeared to be something people have long anticipated. Bing, Amazon, eBay, and dozens of smaller companies joined the club bringing consumers' experience to a new level. So probably, it's high time to keep an eye on visual search.
We did some research to see if AMP is the future of the user-first web and if you have to rush and convert your webpages to AMP.
A few weeks ago Google officially announced that HTTPS would now become a ranking signal, meaning that websites using secure encryption may get a certain boost in Google rankings.
For now HTTPS is said to be a "lightweight signal", given less importance than numerous other quality factors, but Google admits it may become stronger over time.
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view.
And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
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